Hi, I'm "Penguin"
Pete Trbovich, and you overthink SEO! That phrase is a tag on my own blog, for the occasional content marketing post. Really, I don't measure my expertise by my own website's ranking; I'm a freelance writer for the web who only needs a website as a virtual business card. Instead, judge my SEO expertise by the writing I do for clients - linked from my site on a regular basis. In 20 years of freelance writing for the web, I have had the same argument with the majority of clients. That argument is that clients never stop making demands on how I write, while completely ignoring all the non-text factors on their site that are tanking their traffic, conversions, ad impressions, sales, and so on. I
posted that argument on Reddit's r/freelancewriters forum and
got a lot of agreement, so I know this isn't just me. SEO (Search Engine Optimization if you just started playing along at home) is supposed to be the science/art of attracting web traffic through search engines. But…
Are you an eCommerce entrepreneur depending upon content marketing to gain exposure for your product or service on the web? Do you want to know the secret of having your site rank high on Google? Do you want your website to shoot to the top of a Google SERP (Search Engine Result Page) like greased lightning? If you answered "yes" to all of the above questions, TAKE A NUMBER, because everybody in the whole wide world answered "yes" to all of the above questions too! No, but really, SEO content marketing is the field within which I
have based a 20+ year career in freelance content hacking for the web. And yet, it is the one discipline which is jam-packed with more hoodoo, voodoo, snake oil, urban legends, conspiracy theories, and outdated alchemy than any other tech field. Thanks to this topic being saturated on the web, you can scream about it all day every day and not get heard over the noise. Let's start with some obvious, concrete logic. For once, everybody can drop their wacky schemes…
Hi, I'm Penguin
Pete Trbovich, and you
overthink SEO. You overthink SEO because everybody has told you that Search Engine Optimization is the only kind of marketing in the entire universe. SEOSEOSEO! Just churn out text copy for the Great Lord Google, because Google gobbles keywords like a goblin. Seriously, why do we even make media visible to human beings? Why do we even have an Internet? They should just have it set up where every morning we all take a bucket of keywords and walk it to Google headquarters and dump it into their volcano, and later they mail us a postcard with our organic search stats for the day. The humans in this equation are superfluous. It's not like there's an alternative way to get visitors to your website. Not like people click links shared to them by trusted peers, confidants, family, influencers, and the occasional hashtag. Oh wait, there is a way to do this! SMO
- Social Media Optimization! Now you have SEO on your eCommerce website squared away, from my…
Accelerated Mobile Page (AMP) is a framework for creating a fast and light-weight mobile website. There are not many ruby gems for creating AMP pages for the existing Rails website. We find one like rails_amp. But it doesn't fit our needs. That's why we come up with our solution. It's a simple but powerful one. Here's how we create AMP pages for our Rails website. Add custom Mime::Type We add custom Mime at config/initializers/mime_types.rb
It's only one line code. The code registers amp as a new custom format for text/html. This way, we'll be able to handle this format on our controllers. This leads us to the next step. Add amp format to the controller There is no need to add this to all of the controllers. We only add it to one of the actions in the controller that serves the article pages. Here's the explanation of that gist
That format.amp will render the AMP pages when the user's browser requested it. So, when Google bots or your user's browser visits your AMP URL handled by that…
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