With the proliferation of social media and internet branding, there is no shortage of celebrity endorsed and curated brands these days. And there are even the occasional celebrity run company - but those cases are usually where the celebrity or influencer is the figurehead and someone else actually runs in with the celebrity having very little involvement. However, one celebrity juggernaut is not only showing influencers how it’s done, but showing the beauty industry what should have been already happening.   Started in 2017 after nearly 2 years of testing and product creation - as stated by the multitalented artist and influencer - Rihanna came into the makeup game strong. With a foundation range like no one has ever seen and a goal to make makeup for all, not just makeup for some, Rihanna is single handedly holding prestige, drugstore, and every other category of brands accountable to not just serve some, but serve all. Releasing her expansive line on the heels of the Kardashian-Jenner…