Sometime in the 1950s, a new form of media emerged when families bought a peculiar new device in the living rooms. Called the “television,” it used parts of theater and vaudeville, creating this interesting form of entertainment that was in the moment. It found a following despite what traditional theater said about the medium and is now the established powerhouse we see today. Fast-forward almost 70 years later, and we might be seeing something very similar. The only difference is it’s a highly evolved version, one that can give the viewer a control it has not had in decades. It also engages audiences at a level it has never had before, and one broadcast or cable TV has never been able to give them. All the Content Right Now One of the advantages live streaming gets over current forms of content is in the level of engagement between the people who make them and the viewers. The content producers are making it whenever they want, which makes for a fanbase that watches their content…
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