Whether you were first entranced by the glowing, flawless skin of an Asian-American celebrity here in the States; or more recently with the introduction of K-Pop and the influx of Korean culture into our media culture, one of the first things many people think of when they first hear Korean culture is beauty. Now there is no shortage of beauty, skin, hair and other product groups based here in the U.S., so why has K-Beauty sweeped in and become the next big thing? When you look at the technology, the innovations in recent years, how effective these products actually are, and - quite frankly - the affordability factor, it is no wonder that K-Beauty has become a world leader in the industry. Innovation & Technology Now when we are looking at the technology and innovations of the K-Beauty industry, it is important to understand why all of these innovations happened in such a seemingly short amount of time. Korean women on average spend over twice as much on beauty and skincare as women in…
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