social

Technology has gained in popularity over the last decade and has secured a fairly central place in our life. While the advantages of using it are obvious and praised more often than the Second Coming, the downsides are not mentioned as often. People have used to stay up late for any number of reasons. This is not something new. Before the internet era, watching television until the late hours of the night was responsible for a good portion of grumpy employees and students in the morning. Things have changed with the introduction of the internet and its subsequent rise to the top of technological marvels. The internet has made us addicted to it. It should come with a warning label saying: “Possible side effects of prolonged use can be, but are not limited to, addiction, a retreat from social life, health issues, a recurring lack of sleep, distorted views of reality, cheering on stupid people and making them famous etc. Some people can’t sleep without watching a movie. This is a modern…

Hi, I'm Penguin Pete Trbovich, and you overthink SEO. You overthink SEO because everybody has told you that Search Engine Optimization is the only kind of marketing in the entire universe. SEOSEOSEO! Just churn out text copy for the Great Lord Google, because Google gobbles keywords like a goblin. Seriously, why do we even make media visible to human beings? Why do we even have an Internet? They should just have it set up where every morning we all take a bucket of keywords and walk it to Google headquarters and dump it into their volcano, and later they mail us a postcard with our organic search stats for the day. The humans in this equation are superfluous. It's not like there's an alternative way to get visitors to your website. Not like people click links shared to them by trusted peers, confidants, family, influencers, and the occasional hashtag. Oh wait, there is a way to do this! SMO - Social Media Optimization! Now you have SEO on your eCommerce website squared away, from my…

Technology has made us into insomniacs

Social Media Optimization - The Other Digital Marketing