Hi, I'm "Penguin" Pete Trbovich, and you overthink SEO!  That phrase is a tag on my own blog, for the occasional content marketing post. Really, I don't measure my expertise by my own website's ranking; I'm a freelance writer for the web who only needs a website as a virtual business card. Instead, judge my SEO expertise by the writing I do for clients - linked from my site on a regular basis.  In 20 years of freelance writing for the web, I have had the same argument with the majority of clients. That argument is that clients never stop making demands on how I write, while completely ignoring all the non-text factors on their site that are tanking their traffic, conversions, ad impressions, sales, and so on. I posted that argument on Reddit's r/freelancewriters forum and got a lot of agreement, so I know this isn't just me.      SEO (Search Engine Optimization if you just started playing along at home) is supposed to be the science/art of attracting web traffic through search engines. But…