The beauty world is about as cutthroat as an industry can be. From failed product launches, to anti-fans on social media, beauty brands and influencers have to be five steps ahead not only to avoid controversy but to remain in a positive light in the public eye. However, the breadth that this industry covers also allows for crazy amounts of exposure not just for large scale brands but also for bright up and coming brands (also known as “indi” brands) that 20 years ago never would have seen the light of day. These indi brands are often a bit more expensive - due to production costs - and often made in smaller batches so if something becomes a viral sensation, many who are on the late end of the story will lose out on getting their hands on the product. There is also a chance with these brands that what you will be getting is higher quality because they want to build up repeat customers so spending a bit more for qualities sake is something these brands are more likely to go the extra mile…
Whether you were first entranced by the glowing, flawless skin of an Asian-American celebrity here in the States; or more recently with the introduction of K-Pop and the influx of Korean culture into our media culture, one of the first things many people think of when they first hear Korean culture is beauty. Now there is no shortage of beauty, skin, hair and other product groups based here in the U.S., so why has K-Beauty sweeped in and become the next big thing? When you look at the technology, the innovations in recent years, how effective these products actually are, and - quite frankly - the affordability factor, it is no wonder that K-Beauty has become a world leader in the industry. Innovation & Technology Now when we are looking at the technology and innovations of the K-Beauty industry, it is important to understand why all of these innovations happened in such a seemingly short amount of time. Korean women on average spend over twice as much on beauty and skincare as women in…
With the proliferation of social media and internet branding, there is no shortage of celebrity endorsed and curated brands these days. And there are even the occasional celebrity run company - but those cases are usually where the celebrity or influencer is the figurehead and someone else actually runs in with the celebrity having very little involvement. However, one celebrity juggernaut is not only showing influencers how it’s done, but showing the beauty industry what should have been already happening. Started in 2017 after nearly 2 years of testing and product creation - as stated by the multitalented artist and influencer - Rihanna came into the makeup game strong. With a foundation range like no one has ever seen and a goal to make makeup for all, not just makeup for some, Rihanna is single handedly holding prestige, drugstore, and every other category of brands accountable to not just serve some, but serve all. Releasing her expansive line on the heels of the Kardashian-Jenner…
My skincare journey has been a struggle since day one. From pills to creams, if it’s got acne-fighting in the title or is marketed as an acne cure, then I have probably tried it. After years of not finding anything that made the acne totally go away, I settled for a product that just made my acne manageable. This all changed about two and a half months ago. Now I will not say that I am not a social media platform user, but up until this point I had never clicked on a Facebook ad - because frankly, I thought they were all just clickbait sites. You know the ones, the ones that have some bright, vibrant videos that show almost impossible skin clearing results. But after doing some research and following up with some friends, I decided that maybe this was worth the money. That product being, Curology. Background on Curology Here is what the company website has to say about Why Curology? “While practicing in suburban New Mexico in 2013, Dr. David Lortscher was having a routine follow-up…
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